Used the original formula for years. Loved it. Purchased the new formula in the square package. One taste and it was thrown out. I will just use butter if this is the only alternative.

why fix something that isnt broken? there is an ounce less in the new tubs. same price as 16 ounce. doesnt matter what it comes in the butter is good that why i buy it not for tub appearance.

Have used both old and new and found little difference. One thing we appreciate is that it is always soft enough to spread, even when just taking it out of the fridge.

The product and container are awful. I've used this product for over 10 years. The new product has oil standing on top it is so watery it makes your toast soggy. I will never use this product again. I'm going back to butter.

We absolutely love this stuff in my house. My favorite for sure is using it in place of oil for eggs in the morning or really just any cooking or baking. It really has a great flavor, and the price point is great as well. 

I have used your product since you introduced it. Whatever you changed to appease the masses (?) . . . I can't believe it's not . . .edible. I know loosing one customer will not hurt your company, but I just wanted you to know.

I Can't Believe it's not Butter has a very good flavor. It spreads easily right out of the fridge. It's yummy on anything from muffins to veggies. It's a staple for my family.

Where did the flavor go? I bought two tubs expecting good flavor as usual but the new recipe is like eating blobs of fat but no flavor. I have had to move on to a new brand after having used yours for years.

ICBINB Is the only spread we buy. It is so smooth and easy to spread on bread and toast. It taste's incredibly great.I use it in everyday cooking and baking.

I have been using ICBINB! since my children were little and tubs were round. They are teenagers now and the tubs are rectangles! We all love the taste and how easy it is to spread.