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Customer reviews for I Can't Believe It's Not Butter Original Vegetable Oil Spread (45 oz., 2 pk.) for
I Can't Believe It's Not Butter Original Vegetable Oil Spread (45 oz., 2 pk.)
4.1 out of 5 stars
stars4,063 ratings3,940 reviews
  1. 5 stars65% (2,626)
  2. 4 stars15% (594)
  3. 3 stars4% (150)
  4. 2 stars3% (109)
  5. 1 star14% (584)
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Showing 2,101-2,110 of 3,940 reviews
May 3, 2016
Treaseek
1 out of 5 stars review

Yuck!!!! Changed formula is awful!

Used the original formula for years. Loved it. Purchased the new formula in the square package. One taste and it was thrown out. I will just use butter if this is the only alternative.

Review from icantbelieveitsnotbutter.com
Helpful?670O7M4210NA13594011152
Dec 19, 2014
Aunt Gia
3 out of 5 stars review

Dont like

why fix something that isnt broken? there is an ounce less in the new tubs. same price as 16 ounce. doesnt matter what it comes in the butter is good that why i buy it not for tub appearance.

Review from icantbelieveitsnotbutter.com
Helpful?670O7M4210NA13594011152
Dec 19, 2014
Dimples
4 out of 5 stars review

Always good flavor

Have used both old and new and found little difference. One thing we appreciate is that it is always soft enough to spread, even when just taking it out of the fridge.

Review from icantbelieveitsnotbutter.com
Helpful?670O7M4210NA13594011152
Nov 8, 2014
pewoods55
1 out of 5 stars review

Awful!

The product and container are awful. I've used this product for over 10 years. The new product has oil standing on top it is so watery it makes your toast soggy. I will never use this product again. I'm going back to butter.

Review from icantbelieveitsnotbutter.com
Helpful?670O7M4210NA13594011152
Nov 20, 2024
aileens4729_4662
5 out of 5 stars review

Delicious

We absolutely love this stuff in my house. My favorite for sure is using it in place of oil for eggs in the morning or really just any cooking or baking. It really has a great flavor, and the price point is great as well. 

Review from influenster.com
Helpful?670O7M4210NA13594011152
Aug 26, 2015
Upset Ex Customer
1 out of 5 stars review

What have you done?????

I have used your product since you introduced it. Whatever you changed to appease the masses (?) . . . I can't believe it's not . . .edible. I know loosing one customer will not hurt your company, but I just wanted you to know.

Review from icantbelieveitsnotbutter.com
Helpful?670O7M4210NA13594011152
Jun 17, 2015
Cindylouwho
4 out of 5 stars review

Good taste

I Can't Believe it's not Butter has a very good flavor. It spreads easily right out of the fridge. It's yummy on anything from muffins to veggies. It's a staple for my family.

Review from icantbelieveitsnotbutter.com
Helpful?670O7M4210NA13594011152
Feb 4, 2015
mimi22
1 out of 5 stars review

Disappointed

Where did the flavor go? I bought two tubs expecting good flavor as usual but the new recipe is like eating blobs of fat but no flavor. I have had to move on to a new brand after having used yours for years.

Review from icantbelieveitsnotbutter.com
Helpful?670O7M4210NA13594011152
Jan 10, 2015
RamblinRose
5 out of 5 stars review

Best Spread Ever

ICBINB Is the only spread we buy. It is so smooth and easy to spread on bread and toast. It taste's incredibly great.I use it in everyday cooking and baking.

Review from icantbelieveitsnotbutter.com
Helpful?670O7M4210NA13594011152
Dec 19, 2014
ahbwant
5 out of 5 stars review

ICBINB! Original Spread

I have been using ICBINB! since my children were little and tubs were round. They are teenagers now and the tubs are rectangles! We all love the taste and how easy it is to spread.

Review from icantbelieveitsnotbutter.com
Helpful?670O7M4210NA13594011152