A customer for many years, but this new changed texture and flavor are not satisfactory to me and my husband. Texture too creamy and flavor is quite bland. It's like eating pure oil. Don't believe we'll continue product any longer...so sad.

The new formula, without the cream, burns faster, smells different , tastes cheaper, spreads too fast, costs more, and overall has lost a customer...me.. going anywhere else for good flavor and cookability.

We have used I can't believe it's not butter for years, we have tried other products, but have always gone back, nothing beats the taste of I can't believe it's not butter.

I have has the spray butter for so long, it is a amazing product! The tub butter is great to spread and use, it has a great taste. It is so good me and my friend are doing a presentation on it!

Honestly, there are so many butter products out there that you are way better off buying than this. It has a weirdly slippery feel and the taste is like buttered cardboard.

The taste is so fantastic ! No other butter can compare to this one .I will continue to buy this butter forever ! I love, I Cant Believe Its Not Butter !

I have been using ICBINB! since my children were little and tubs were round. They are teenagers now and the tubs are rectangles! We all love the taste and how easy it is to spread.

I cant believe it's that cheap! Honestly, how can you go wrong with this brand. Its healthy, its affordable and it's not butter. I have always used this brand for my family. I've never been disappointed

The new recipe is awful. There is some sort of aftertaste with it that I just cannot stand. It tastes artificial and foul. I Can't Believe You Even Compare It To Butter! I've bought this product for years, but no longer.

I Can't Believe It's Not Butter Original is the only spread we buy for our household. It is easy to spread and tastes just like real butter. The container is also very easy to open and close.