Honestly the ONLY butter that I use in my household. Im picky with certain margarines but this one will never fail me. Reasonably priced compared to other butters and soooo tasty! Definitely recommend!

I have been using this product since it can out. What ever you did it is wonderful..it spreads so much easier and the taste is great. Keep up the good work!

[This review was collected as part of a promotion.] I received a free sample of this new butter. This is the only butter I buy and the flavor is great.

[This review was collected as part of a promotion.] I tried the new original thanks to smiley360. It tastes great in all my meals so far. I also love the new packaging design. I love the new ingredients and that's it's non-gmo!

I have always loved the name and now I can always love the product. So rich and creamy that if served in a fine silver butter bowl it would fool even the best butter connoisseur.

Taste profile is good, packaging is well done, taste profile is yummy, sustainability is good, ingredients are okay. I usually use this every time I cook

Have always only used I Can't Believe It's Not Butter products, but LOVE the new shapes and great, fresh tasting product with no artificial preservatives!

Closest thing to real butter I have ever experienced. I love the creamy texture ease of spreading. I use to only cook with real butter but since I found I Can't Believe It's Not Butter I now use it to cook with also.

Great tasting product that enhances the flavor of my favorite foods that I use it on. It seems to wake up my foods so they say eat this. Also love the new shape tubs that are easier to handle and store.

I tried both the with salt and low salt alternatives and I am a true fan of coconut margarine! I like and would use this one if it weren't for my other choice(coconut margarine)