[This review was collected as part of a promotion.] The new "I can't believe it's not butter" is delicious and healthier than the original. I even think it tastes better that true pure butter.

Nothing will ever replace the original I can’t believe it’s not butter! I literally can’t even use any other type of butter because other kinds just tastes weird to me. Original ALL THE WAY!I Can't Believe It's Not Butter!

IHATE THE NEW TASTE. I have used this product every since it came out. Absolutely loved it. I did not know you had changed it, but knew the first taste. Will not buy it anymore.

wonderful tasting spread, I enjoy it with breakfast on my toast and cook my eggs in it..... and sometimes use it with garlic mixed in for garlic bread when we want to enjoy and Italian dinner

The tub shape is nice, but the product is so different. Taste is about the same, but the product does not melt the way it used to. Since the price increased along with the improvement I might as well go back to using "real" butter. Disappointing !

[This review was collected as part of a promotion.] I am a pretty loyal brand user... or I thought I was until I tried ICBINB! I have since switched from using a different brand to this one! love it!

After years and years of consuming your product, we will have to look for something else, as my husband absolutely does not like this new recipe. You can't change up a recipe and expect all the old customers to like it.

This is the only butter my husband and I use! I have tried real butter, but he will only eat" I Can't Believe it's not Butter! We think it is the BEST! Best flavor!

I love this product. I use it for everything. Cooking, baking , adding to my vegetables and on any bread I eat. Can't imagine using any other product. LOVE IT, LOVE IT, LOVE IT! !!!!!

I am not a fan of this butter, in fact I refer to it as “I can’t believe that they are trying to pass it off as butter.” It has an artificial taste to it that is not appealing. I would rather do without if this is the butter offered with dinner.