The new product is to soft and melts to fast. I don't notice any change in flavor but when you put it on toast it melts. Not the same visual effect. The new product " I CAN Believe It's Not Butter".

[This review was collected as part of a promotion.] I WAS ABLE TO TRY THIS GREAT PRODUCT FOR FREE THANKS TO SMILEY360. MYSELF AND KIDS LOVED THE PRODUCT AND WILL BE PURCHASING THIS AGAIN!

I love both the spreadability and the fact that it REALLY does taste like real butter--not like some other spreads which do not have that creamy buttery taste.

When I first tried I Cant Believe Its Not Butter i thought it would be just like all the other spreads, but boy was I wrong, it does taste just like butter.

I alway buy this margarine product. It has a great buttery taste, works well when frying, cooking or baking. I wouldn’t change the flavour in any way, why mess with what is already good. The margarine also freezes well so I never run out.

I love the fact that there are no artificial preservatives and the taste is still great. The name fits it perfectly. Keep up the good work. Did not think you could improve on perfection, but you did.

I like using this butter on just about everything that takes butter! My favorite thing to make is a nice grilled cheese using this butter. It gives it such a good flavor!

Have been using I Can't Believe for a number of years. Do not like the change, it is too soft to keep it on the table as I always have done. And the price has gone up. Don't like the new containers either. The cat doesn't even like it anymore.

Great taste. I use this on everything. It is a healthy alternative for my family. It cast about the same a regular butter. It's always easy to spread right out of the fridge which is a plus

[This review was collected as part of a promotion.] I've been buying icbinb ever since it came out , it's the only soft spread I buy. It has the best flavor and I love the new tub it fits so well in the fridge.