I used this product for years but with "real, simple ingredients" they lost me. I am now looking for replacement. My last 2 tubs (which I purchased before I was aware of how bad this stuff is now) were thrown away unopened.

My family has been using I can't believe it's not butter for years we love how easy it spreads and it really does taste like butter nobody knows the difference when we put it on the table yummy

I have been using the spread for some time. But the recipe has changed - AND I DON'T LIKE IT! It's softer and I have seen oils in the container. Also the calories and fat are less. I can buy a cheaper brand with the same flavor.

I love the taste of Original I Can't Believe It's Not Butter spread. It is the closest thing to real butter I've ever tasted, and a lot better for me.

The change to the new flavor was a change in the wrong direction. The round tub had the best flavor. The new tub, not so much. Please re-offer the old version.

Do not waste your money on this horrible product. It taste like chemicals with no flavor. Do not ruin you food by using. It should be taken off the market.

Have been using this product for years. Most recent purchase in new container is, in a word, AWFUL. It is way too soft but does not melt on hot rolls! Taste is similar but not quite the same. Will be looking for an alternative.

Used it faithfully since the first day I saw it on the store shelves. We have two kind in our house and when the other runs out everyone goes for the ICBINB.

I have been using ICBINB for many years now. I always buy it and it is the only margarine spread that I purchase. I buy it because of its great taste!

[This review was collected as part of a promotion.] I was a little sceptical of I Can't Believe It's Not Butter because I have particular brands that I always use, but my whole family actually really liked I Can't Believe It's Not Butter.