[This review was collected as part of a promotion.] Taste great. The only difference I noticed is you can not leave it sitting out or it gets liquidy.

I threw out my last 2 tubs of I Can't Believe It's Not Butter. Both taste and texture changed drastically and it became inedible for my family! Sorry, but I switched brands after many years of using this product!!

[This review was collected as part of a promotion.] I'd just like to say I received a tub of ICBINB and our family loves it! The spread is smooth, creamy. My kids even like it on their toast every morning and comes in a a variety of sizes.

[This review was collected as part of a promotion.] First time trying the new I Can't Believe It's Not Butter spread and was pleasantly surprised with the creamy goodness. The new, simple formula is healthier while providing good taste and texture.

I love this product. It tastes amazing. I spread it on toast, muffins, bagels everything! Best of all i can bake with it and anything i bake comes out great. It even make a killer garlic butter sauce.

I wish I could order on the Internet and have it shipped to my house as I do with coffee creams and other stuff that comes in a insulated package pack with ice

[This review was collected as part of a promotion.] Great taste and it spread so easy right out of the fridge! Great for using in a pinch when you don't have time to allow other spreads to warm to room temperature.

[This review was collected as part of a promotion.] Loved the taste and easy to use because it's soft, not like real hard butter. My husband couldn't tell it's not butter!

i have always loved the taste and when i started using it i did not gain any weight in fact i lost some weight and that made me very happy and i would tell all of my friends to buy it it tastes really good.

I always love a product that combines great taste and value for my money. The best thing about ICBINB is the fact it does not separate like some of the generic brands do.