I just though a container away because I thought it had went bad. Open a new one and it taste just as bad. We have used this for years but it has definitely changed to the worst taste. Back to the real butter for me and my family

[This review was collected as part of a promotion.] although the flavor is good ,way too expensive for my household. It's almost triple than what I pay for my usual spread.

I have been buying and using ICBINB since it's introduction. I use it for baking and love it on my toast. The brand is consistent with it's quality & never disappointing. It is rich, creamy and spreads well. Taste has the sweetness of real butter.

Love this amazing butter one of my favorite is really light and is affordable is great with toast is really good is perfect no need improvement have a butter taste but light is a great product

Yes, it's a new tub and a new taste. It's just my opinion, but I don't care for it at all. I like the former flavor. I don't know what they changed, but I just don't like it

I have been using this product for years. I has a great taste and I use it in all my cooking and most of my baking. The flavor is consistent and the spread ability is excellent

This is the perfect butter alternative!!! It lives up to its name that I can’t believe it’s Not butter because it tastes fairly close. It has that delicious buttery flavor, and the price is affordable. Definitely recommended!

I Can't Believe It's Not Butter Original is the only spread we buy for our household. It is easy to spread and tastes just like real butter. The container is also very easy to open and close.

The taste is so fantastic ! No other butter can compare to this one .I will continue to buy this butter forever ! I love, I Cant Believe Its Not Butter !

Your original spread was great - your "New Simple Recipe" is awful No taste and almost impossible to keep on a butter knife. Go back to the "original" light recipe!