My favorite butter perfect with any meal toast you name it! Its always in my fridge and goes pretty fast so I recommend also when your done with you can put your salsa in it haha 😩🤣

The "new! SIMPLE RECIPE" "original" (whatever all of that means) is awful. Sorry folks was used to and liked the old recipe, original. This stuff is runny, and just not very good. Will be looking for something else.

The new recipe is awful. There is some sort of aftertaste with it that I just cannot stand. It tastes artificial and foul. I Can't Believe You Even Compare It To Butter! I've bought this product for years, but no longer.

New formula tastes very bad. After years of using the original, and after trying many other margarines to begin with and choosing ICBINB, will be switching, maybe back to butter. I guess New Coke syndrome strikes again.

PURCHASED THIS BECAUSE I AM LACTOSE INTOLERANT BUT WHEN ITEM INGREDIENTS WERE CHECKED THERE WAS NO MENTION OF MILK..BUT AT THE END IT STATES MILK&SOY....THERE IS NO MENTION OF MILK IN THE INGREDIENTS UNTIL THE LAST ...PLEASE EXPLAIN................

ICBINB Is the only spread we buy. It is so smooth and easy to spread on bread and toast. It taste's incredibly great.I use it in everyday cooking and baking.

Love the taste have tried other brands but none can compare. Don't care for the taste of real butter any more, and the fact you can take it out of the fridge and use immediately. AWESOME.

I Can't Believe it's not Butter has a very good flavor. It spreads easily right out of the fridge. It's yummy on anything from muffins to veggies. It's a staple for my family.

This is a great butter alternative. I really can’t believe it’s not butter. I do not think it is much healthier. It is pretty accessible and available in most grocery stores.

The "new" product does not taste as good, melt as well, or even have as good packaging (too flimsy) as the old product. Been buying & enjoying ICBINB for 25 years, but my family won't eat this. Sorry.