No matter what I spread I Can't Believe It's Not Butter on- it tastes great. It never dominates or overshadows the food. Best on poppy seed bagels. Also helps create the most delicious garlic bread. Thumbs up for taste, spreadability, and price.

It is true it is the next best thing to butter.And I think its much more healthier for you I have also used the one with olive oil and its really great. Tom

[This review was collected as part of a promotion.] I love it! My current container is nearly empty. This works with frying eggs, toast, and everything else. The texture is great and easy to spread. Thanks!

I have used your product since you introduced it. Whatever you changed to appease the masses (?) . . . I can't believe it's not . . .edible. I know loosing one customer will not hurt your company, but I just wanted you to know.

Wow! This tastes so good, I don't put anything else on my toast or bagel anymore! And, it's so much easier to get out of the fridge, as opposed to the round tubs.

I always used this. Seems like something changed. I don't taste the salt at all. Does the orginal have no salt? I don't taste butter either. Taste like melted nothing on my toast. :(

Sunday Morning means big home cooked breakfast with English muffins spread with I can't believe it not butter. Great tasting, I search it out at the market and when the shelf is bare I go to another store to find it. Wouldn't be Sunday without it.

my wife and i are in our 70's and we have to watch our sodium and carb intake. i can't believe it's not butter meets our standards,especially the spray we have used it since it's inception and it taste just like butter

Great taste, smooth and creamy. I made Spicy Cajan Shrimp. Three Tablespoons. and my dish was perfect. ICBINB has been a staple in our family for years and will stay part of the family. Thank you.

I just love I can’t believe it’s not butter. I have been using it since I was a little child on everything from using it to make a grilled cheese or just putting it on toast. This stuff is by far the best and not overpriced.