We have used the original I can't believe its not butter for a lot of years. This product is great for everything and anything you want to use on or in. It has a great flavor that we love.

I can't believe it's not butter is very comparable to real butter. It's very smooth in texture and non greasy. It has a very good price point. I prefer I can't believe it's not butter than real butter.

I thought I would miss the buttermilk, but the taste and texture is as good as ever. I need to use soft margarine and, of all on the market available, I like ICBINB the best.

This is basically the only brand I buy. I love the taste of it, I have also tried the "light" version and like it also - but the regular is my favorite. I like that it is fairly priced - if I don't have a coupon I can still afford to buy it.

I love this product! I cannot have real butter due to a lactose intolerance and this tastes closes to the real thing I have tried in a long time! I use this for baking and eating and spreads well on toast.

Why is it when companys such as yours have a great product you decide to change!!!! Now I won't buy your margarine~ its bland and tasteless~ bye bye buttery taste~

I love the taste of I can't believe it is not butter. I hate when a product is hard and rips a hole in your bread. This product does not do that. Spreads easy. Love it...

I can't believe it's not butter is creamy and tasty . I like the small rectangular packages. They fit in the fridge and stack nicely. Honestly, it's the taste that counts the most. Really good!

This is my favorite brand of margarine. It has the rich buttery taste without the calories. It makes for a great spread and is perfect for sandwiches. I find it first work well for baking, but it perfect for eating as is.

ICBINB has done a nice job updating their products and making them easier to use. I used to put out the tub to warm up before I used it but that isn't necessary now. Good Job!