This is my all time favorite butter. Full of flavor and tastes good with anything. It's healthy but it's still butter, so not 100% healthy. And leave it as is. Leave the taste and everything

I haven't purchased anything but ICBINB in ten years and am not disappointed in the least with the "new" version. I will continue to purchase this for the next 10+ years and encourage my friends to do the same!

This used to be a very good product. Since it changed it tastes is horrible and will no longer melt on toast. Seperates while still in the container. Tried several tubs thinking it was just an isolated case but sadly was not.

I love the taste and the way it spreads on fresh bread! Tastes just like Butter with the "bad" stuff. I love the new shape of the container...easier to store and use.

[This review was collected as part of a promotion.] Absolutely love I can't believe its not butter! My husband and children will not use anything else!

Our household uses this and Im not sure if its better for you than actual butter, but it tastes good and I use it to cook things like eggs and whatever is pan fried. I dont like using oil that much so Ill use just a small amount of this to cook.

[This review was collected as part of a promotion.] Tried this product as part of a Smiley360 campaign. Of course in my book nothing compares to real butter, but this is a great substitute for it!

I cannot believe you changed the recipe. The new "simple" recipe tastes terrible and it is not as easy to cook with. PLEASE bring back the previous yummy taste !!!!

I have used ICBIB for years, and I am surprised to find that the "improved product" melts to almost liquid consistency when it is out on the counter for only 15-30 minutes! That makes it difficult to spread.

I normally do not use anything but butter to fry potatoes and onions. With this, you can't tell the difference. My husband loves the taste. This is our choise for now on! It's creamy, spreads smooth and tastes like butter!