I don't care for the texture of the new spread it seems to melt faster when on the table and I was not the only one to notice this at Thanksgiving and when I cook with it seems watery, it doesn't seem like the original anymore.

The new recipe is still good. However, the entire family is having a problem with the consistency. It is very soft. We are getting used to it, but one reason we chose this brand was because of the consistency.

I have been buying this butter for years and whenever I try a different one I always end up resorting back to this one in the end. Very affordable and great quality!

I really like the taste and texture. It is delicious, I spread it in cookies and now with the cold in paneton. With my coffee next to a delicious one. #influenster #voxboxme

[This review was collected as part of a promotion.] This is a great tasting alternative to butter it has a great taste and is made with natural ingredients.! the whole household loves it would I highly recommend this product to others !

Unsure why the newer small size containers however, the product does seem to soften more readily and has a less pronounced "buttery" taste. It doesn't appear to be the same ICBINB I have been using for years.

I have enjoyed ICBINB for many years. Its flavor and texture make it a treat to my english muffin, toast and even my steamed vegetables. The color of the container makes it easy to find within my messy refrigerator. keep up the good work.

I have used this butter since the day I saw it. Nothing I have ever used even comes close to the flavor. I was raised on a farm, and I know good butter. "I Can't Believe It's Not Butter" taste like my mom churned it herself.

I don't think the new "original" ICBINB tastes like it used to. I used to love it and now it just tastes different...not as good as it used to. I liked the taste of the real original in the round tub.

[This review was collected as part of a promotion.] Got this to try for FREE!!! YUMMY!!! First tried on toast, couldn't believe how smooth, creamy and great it is!