Hey guys, what did you change in your ICB? It tastes really horrible. Almost like some type of inedible fuel. We have both ICB tubs we bought from 2 different stores that just taste different in a horrible way.

i bought this wonderful spread to try to help lower my cholesteral it worked its delicious and i can even bake with it i amazed of the creamy satifying texture so silky spreadable and lusious melt in my mouth a great flavor experiance

WE HAVE USED ICBINB FOR YEARS BECAUSE OF ITS GREAT BUTTERY TASTE. IT HAS THAT PERFECT CREAMY SOFT TEXTURE TO SPREAD ON ANYTHING YOU LIKE THAT BUTTERY FLAVOR ADDED TO.

The new product is to soft and melts to fast. I don't notice any change in flavor but when you put it on toast it melts. Not the same visual effect. The new product " I CAN Believe It's Not Butter".

This is a great butter alternative. I really can’t believe it’s not butter. I do not think it is much healthier. It is pretty accessible and available in most grocery stores.

[This review was collected as part of a promotion.] I absolutely love this butter even though it isn't butter it taste just like it i choose it over and other product.

[This review was collected as part of a promotion.] This made our holiday rolls so much better! We really enjoyed our free sample from @Smiley360 #Smiley360 and loved the addition to our meal!

Do not waste your money on this horrible product. It taste like chemicals with no flavor. Do not ruin you food by using. It should be taken off the market.

My family has been using I can't believe it's not butter for years we love how easy it spreads and it really does taste like butter nobody knows the difference when we put it on the table yummy

The "new! SIMPLE RECIPE" "original" (whatever all of that means) is awful. Sorry folks was used to and liked the old recipe, original. This stuff is runny, and just not very good. Will be looking for something else.