[This review was collected as part of a promotion.] I have neve used I Can't Believe It's Not Butter until I received my free sample from smiley360. I liked the taste of this product. It tasted fine to me.

Been buying ICBINB since it came out & loved the real butter taste. Have to agree with review from 7 mons. ago. New version is almost like spreading shortening with water added on your food. NO TASTE. Will be investigating other options.

I always liked the taste and consistency and wasn't sure how it would change with the new ingredients. I'm pleased to say it is still the same old product I loved but has a healthier ingredient list that makes me feel better about using it.

Nothing will ever replace the original I can’t believe it’s not butter! I literally can’t even use any other type of butter because other kinds just tastes weird to me. Original ALL THE WAY!I Can't Believe It's Not Butter!

Through the years many products have changed but it only has gotten better. It has a creamy texture and buttery taste that wants you to put it on everything you normally would put butter on.

[This review was collected as part of a promotion.] I love to cook and truly have enjoyed using this product! It takes my cooking to a whole new level and is healthy :).

I have been using this product for many years and it is still smooth and tasty as it was when I first started using it. It is rich and creamy and spreads evenly on muffins and bread. Love this procuct.

[This review was collected as part of a promotion.] This wasn't bad spread but it wasn't good to me either. It tasted very artificial and wasn't satisfying.

This product is pretty standard for a margarine. One plus is the packaging seems to help keep away mold and yellowing. Love this feature since it takes us quite some time to make it through a container.

[This review was collected as part of a promotion.] I got to try this product through Smiley360 for free. I really loved it. Everything from the flavor, to the texture and the ingredients. I really feel good about sharing these with my family!