Product is a great for every day use. Able use because of good consistency and taste for a large variety of breakfast items, as well as cooking needs.

This is the perfect butter alternative!!! It lives up to its name that I can’t believe it’s Not butter because it tastes fairly close. It has that delicious buttery flavor, and the price is affordable. Definitely recommended!

I am a die hard butter user but i tried ICBINB at a friend's house and was pleasantly amazed. About as close to real butter taste as I have had. Guess it's time to start stocking up on some.

This really has great taste and consistency. It is not greasy like some margarine. It is especially good when melted on pancakes, corn on the cob, and grilled cheese sandwiches. Almost as good as butter, but better for you.

[This review was collected as part of a promotion.] I honestly can't tell its not real butter. It tastes amazing. I love that it works well in my dishes and spreads really good. My entire family loves it as well. Also the packaging is really great.

This is a great butter alternative. I really can’t believe it’s not butter. I do not think it is much healthier. It is pretty accessible and available in most grocery stores.

The taste is better than Country Crock butter and smells much better too. It’s the perfect topping on toast and it feels less heavy on my stomach. I always buy this brand over other brands of butter.

My family has been using I can't believe it's not butter for years we love how easy it spreads and it really does taste like butter nobody knows the difference when we put it on the table yummy

I loved your butter, until you changed it! It is much too runny, does not spread the same, and it does not cook the same. Will not be using it in the future! Wish you would change it back.

My family has been buying this product for years. Unfortunately the makers decided to cheapen the product by making WATER the primary ingredient. The taste is poor. If I wanted water I can get that from my faucet at home. A soon to be ex-customer.