My family loves the taste of I Can’t Believe It’s Not Butter. We use this butter to cut down on cholesterol since my daughter has health issues. It taste just like butter and it is easy to use for multiple recipes.

[This review was collected as part of a promotion.] Love the taste of I Can't Believe It's Not Butter original spread and love that it spreads and melts easily. Also love the new packaging.

The saying is true. I can’t believe it’s not butter. It’s nice smooth taste. It glides on toast and the flavor is unreal. It’s light and healthy low in cholesterol but tastes so good. I always have a Tun of this in my house. Influenster

Great tasting butter. Always at any store I go to. Creamy and salty. It is Certified by the American Heart Association so it makes me feel better choosing this butter

I absolutely love the taste of this product. The flavor is great and it spreads smoothly. I like to eat it on crackers at night while relaxing to my favorite tv show.

If butter had a close cousin, it would be I can't believe it's not butter. I have tried the whole family except Olive oil, and all are delicious. I can't wait to try the distant relative with Olive as well. Yummy!

We think the original spread tastes almost like real butter. I cook with it, and we use it at the table as well. I love how it spreads on the roll or bread without tearing it! If you haven't tried it, you're missing a wonderful tasting product.

I love the taste and the way it spreads on fresh bread! Tastes just like Butter with the "bad" stuff. I love the new shape of the container...easier to store and use.

[This review was collected as part of a promotion.] After replacing the other guys stuff in all my cooking, even my kids are happy with the difference! More buttery flavor and less "oiliness".

I love this product. I can use it for practically everything from baking to toast. It's easy to spread from the tubs, the sticks are easy to use when baking.