I LOVE the new taste...it even tastes more like butter then before! I really can't believe it's not butter!!! I love the smooth, creamy texture and of course the taste is great! It makes me feel that I'm cheating and eating real butter!

Honestly the ONLY butter that I use in my household. Im picky with certain margarines but this one will never fail me. Reasonably priced compared to other butters and soooo tasty! Definitely recommend!

My family loves the new I Can't Believe It's Not Butter. It's smooth and creamy texture seems to just melt easily onto our foods. We can't wait to try the other spreads!

I absolutely love the taste of this product. The flavor is great and it spreads smoothly. I like to eat it on crackers at night while relaxing to my favorite tv show.

If butter had a close cousin, it would be I can't believe it's not butter. I have tried the whole family except Olive oil, and all are delicious. I can't wait to try the distant relative with Olive as well. Yummy!

Have been using I Can't Believe for a number of years. Do not like the change, it is too soft to keep it on the table as I always have done. And the price has gone up. Don't like the new containers either. The cat doesn't even like it anymore.

I liked the taste, same great product that we have been using but seemed to have a creamier butter taste to it. The sleek package design allows for me to store it on the top shelf on the door, making it easier to find!

I loved your butter, until you changed it! It is much too runny, does not spread the same, and it does not cook the same. Will not be using it in the future! Wish you would change it back.

I am not a fan of this butter, in fact I refer to it as “I can’t believe that they are trying to pass it off as butter.” It has an artificial taste to it that is not appealing. I would rather do without if this is the butter offered with dinner.

I love the taste of I can't believe it is not butter. I hate when a product is hard and rips a hole in your bread. This product does not do that. Spreads easy. Love it...