[This review was collected as part of a promotion.] My family and I have always enjoyed this product and I feel safe in knowing it's good for their health as well. "I received a free product for the purpose of my review. Opinions are 100% my own."

This is an excellent creamy, smooth textured spread. There is a nice selection of flavor varieties, too. Easy to spread right out of the refrigerator and creamy texture with a great flavor and added health benefits make this a great choice.

It's Butter Right? I Can't Believe It's Not Butter! Its so smooth and has a rich flavor. My kids can spread it all by themselves and my grandparents are over the top with how much they love it.

Your revised product is not at all like butter! The consistency is like it's been almost melted, even right out of the refrigerator, and the taste isn't good. It might be healthier, but my husband won't eat it, so we'll be looking for a new brand.

[This review was collected as part of a promotion.] We loved the flavor of this! It tasted so good on dinner rolls.I have since used it to make grilled cheese and it melted perfectly. I use it for everything now. I highly recommend it.

I use I Can't Believe It's Not Butter to make perfect dressing for my turkey during the Holiday's. I love the way it blends with other ingredients in whatever you are making. It truely does taste like butter. Thank you for a perfect product.

I can't Believe It's not Butter is a staple in our household! Tried other products - NONE compare! The taste is soooo close to butter - it is easy to spread right out of the fridge and we all love it!

This actually tastes like butter! It is good on anything-bread, vegetables, pasta etc. It melts well on hot foods. I have even cooked with it with no problems.

Just like the name says "I can't believe its not butter"! Went from the old stick butter we all grew up on and ICBINB is all I use! Like the different flavors, always have an original in the fridge but also like the olive oil one as well.

[This review was collected as part of a promotion.] I received this product as a free sample. I was skeptical, but I enjoy the taste and my kids do as well. I used it to cook with and was surprised at how versatile this is!