I love so many things about this product! The texture of the product, with how smooth it is to spread. The taste of the product, in how much it tastes like real butter. It is wonderful!

I just thought the container changed, not the taste. The taste is awful, almost like miracle whip. Totally different from a butter or margarine. Awful awful awful. Afraid to buy this product again, after many many years of using this product.

I prefer the taste of I can’t believe it’s not butter over the taste of authentic butter. It’s great for toast, baking, and anything else I wish to use it for.

no pics no video... do not do this type of review... but love 'I can't believe its not Butter'... I get my butter taste with out the high cost and cholestraol found in butter...

Only butter I use, except for baking!  We use I Can't Believe It's Butter on everything.  I has the same taste as butter.  Easy to use and keep in the refrigerator.  

[This review was collected as part of a promotion.] We cannot seem to get enough of I can't believe it's not butter spread. I use it for scrambled eggs - gives them such GREAT taste. I use it for pasta and my son begs me for it every night!

Pretty good! I’m not really picky with my “butter” I use, but I like to sauté my garlic & onion in this, it’s so fragrant! The flavor is pretty good too, definitely one of my top brands for butter for sure

Love this product, the Dr. told us to use it years ago. My husband questioned the use of it, but loved it from the beginning. Tastes great...not fake.

It’s my favorite butter spread of all time. It’s texture is smooth and easy to spread and the taste is super great. It made from plant based oils the good thing it contains omega 3, I highly recommend this.

It's Butter Right? I Can't Believe It's Not Butter! Its so smooth and has a rich flavor. My kids can spread it all by themselves and my grandparents are over the top with how much they love it.