Not only does it lack taste, it will not melt ... only lumps up when mixed into hot food or put on toast. A disaster! We are looking for another brand, even though we've used this brand for many, many years.

I have been using "I Can't Believe It's Not Butter" for many years. It has been my substitute for butter in everyday life, using it for cooking and baking. My 16 y/o daughter has also become a big fan using it for bagels as well as in her cooking.

Been buying ICBINB since it came out & loved the real butter taste. Have to agree with review from 7 mons. ago. New version is almost like spreading shortening with water added on your food. NO TASTE. Will be investigating other options.

We have used the original I can't believe its not butter for a lot of years. This product is great for everything and anything you want to use on or in. It has a great flavor that we love.

I can't believe it's not butter is very comparable to real butter. It's very smooth in texture and non greasy. It has a very good price point. I prefer I can't believe it's not butter than real butter.

I Can't Believe It's Not Butter! tastes great and is always ready to spread. I never have to wait for it to be spreadable in the morning or anytime I need It.

I been using I Can't believe it's Butter for years and find the flavor really good. I even use their cooking bars and it works great. I recommend this product.

We used I can't Believe it's not Butter for years and loved it. It's not as good since you changed the recipe. Too soft and not as flavorful. Why did you change it? Never change a good thing! Sorry but I think we will have to try something else.

Very unsatisfied with new simple recipe for I Can't Believe It's Not Butter. The texture is watery, the taste is bland, the product no longer melts like butter but sits like a glob of plastic. New was not better in this case!

I would love to say how great the new recipe is, but I don't think it is great. I don't like the flavor. It's not the same "buttery" taste I loved from ICBINB. Also, it's strange that it doesn't melt.