I am soooo very disappointed with the new version of your product. I have been a loyal user since the product first came out. I don't know what product I'm going to switch to.

I have been using this product for many years and it is still smooth and tasty as it was when I first started using it. It is rich and creamy and spreads evenly on muffins and bread. Love this procuct.

We always a tub of it in the fridge for pancakes! Pancakes can be heavy with syrup and whatever toppings but this is creamy and yummy and way healthier I find

I thought it would be hard to switch but I really am glad I did. I can't tell the difference and it's jut simply delicious. It's so good that my mom switched too!

This is surprisingly really good! It’s definitely thicker than becel but it’s not butter. What is this stuff? Lol. I should look in to this 😂 anyways it’s very yummy and does everything and taste the same as butter.

[This review was collected as part of a promotion.] I just tried ICBITB for the first time. It is delicious! It will replace my previous "go to" spread! "I received a free product for the purpose of my review. Opinions are 100% my own."

We love the taste and spread ability of the product. It's great on everything. Even on plain toast, makes it a treat. Melts on hot vegetables like a dream.

This is the “butter” my boyfriend and I use in the house. It doesn’t give either of us any tummy issues and tastes delicious. I can’t believe it’s not butter!

[This review was collected as part of a promotion.] I received this product free, I must say that the taste is not quite as buttery, but I like the fact that there are less ingredients.

Back at home I always use this brand. I am relieved to find it here too when we came in Canada. I cant believe its not a butter can be paired up to bread, corn and pancakes as well. I will definitely recommend it to anyone!