I love the taste and the way it spreads on fresh bread! Tastes just like Butter with the "bad" stuff. I love the new shape of the container...easier to store and use.

I liked this and have no complaints. I usually buy real butter, but if for some reason I can't this works just fine. Creamy, salted, pretty much exactly as you would expect it to be.

Great taste, smooth and creamy. I made Spicy Cajan Shrimp. Three Tablespoons. and my dish was perfect. ICBINB has been a staple in our family for years and will stay part of the family. Thank you.

[This review was collected as part of a promotion.] The butter is good. I am still using it. It is a good replacement for some of the other spreads I have used. I like that it is lower on caloris than some.

I use margarine instead of butter since ever. It’s my brand of choice . It’s a great replacement . The taste is good. It’s subtle. I cook with it too ( add it to pasta, rice etc ) The price is good . I really recommend it.

I have been using this for decades and it still is the best "non-butter"---the only reason I didn't give it 5 stars is because I feel I need to use butter for my baking but not for anything else :)

I have been using I Can't Believe It's Not Butter Original Spread for over 10 years. The taste is great and you really can't taste the difference. The new small double tubs are great. Keep up the great work!

This is my favorite spread. I love that it's healthier for me and my family. It is easy to spread on anything and a great substitute for butter in recipes.

We have been using I Can't Believe It's Not Butter for years and dont use anything but for most of our cooking needs. Rich and creamy that never fails to impress.

[This review was collected as part of a promotion.] Great tasting spread - I haven't used it in a while and was pleased at the great taste and spreadable texture. True to its name - I Can't Believe It's Not Butter!