This is a good spreadable butter substitute. Melts well on toast. However, I prefer real butter to cook with. I will use this on vegetables and rice and it gives food a good flavor.

I have used I can't believe it's not butter (original) since it came on the market and recently I am not happy with the way it does not melt on toast. Did you change the formula not happy with it and too creamy also

I love that it has less calories than regular butter. We use this primarily for our breakfast toasts and my kids can not tell the difference between this and regular butter.

Have been a user for years. I Can't Believe It's Not Butter is our families favorite choice in a spread. The new packaging makes for easier storage and the taste is still very good.

I used to be a "nothing is better than butter - period." But, having tasted this, I did say "I can't believer this isn't butter. All others' spreads do not come close. It's made a "believer" out of me!

[This review was collected as part of a promotion.] I received a coupon for a free tub of I Can't Believe it's Not Butter and my family just loves it. We even got the light version and it's just as yummy. I will continue to buy this product.

I love your I can t Believe its Not Butter.. I use it in all my baking and cook my meals with it everday.. keep making a great product,, I will keep using it..Thank You...

I have toast every morning and really enjoy the taste. Whether on sourdough my favorite or multi grain it provides a great flavor. It is my number one choice. I also enjoy it on mashed potatoes.

I use ICBIB for cooking, and also in eggs it make scrambled eggs taste so good. I also us it on vegetables before and after cooking. there is a big difference in taste. I buy the stick and tub.

this product has been my favorite for years however the taste is not the same anymore. I will stop buying this product as it has a cheap margarine taste, not buttery at all.