Your original spread was great - your "New Simple Recipe" is awful No taste and almost impossible to keep on a butter knife. Go back to the "original" light recipe!

I used can't believe its not butter for years and stopped using it now that you changed it. Less buttery taste and doesn't melt the way it use to. I really miss it.

[This review was collected as part of a promotion.] I am so happy with my big I can't believe it's not butter tub the flavor is great and my food is healthy and delicious, thank you.

We love the taste of I Can’t Believe It’s Not Butter!. We have been using it for over ten years. We use it for everything. Thanks for making such a great tasting product.

Really love the taste of this product...so much like butter. Also your product is consistent...every time I open a new one I can be sure it tastes like it should !!

[This review was collected as part of a promotion.] I switched to it because of a campaign I did for #smile360 and I won't go back to what I used before. I love the taste and it's smoothness. I can't believe it's not butter!

Almost tastes like real butter. Easy to use. Rectangular container is neat and compact and fits nicely on refrigerator shelf. Use on toast, sautéing vegetables, as a flavor on cooked vegetables; I have many uses.

We really love the original spread (the olive oil one, too... but the original seems to be the biggest hit); not only does it actually FIT in the butter shelf (YAY!), but it spreads wonderfully and tastes great!

this product has been my favorite for years however the taste is not the same anymore. I will stop buying this product as it has a cheap margarine taste, not buttery at all.

I mean, doesn’t everyone love this?! I just imagine Fabio... “I can’t believe it’s not buttah”. Tastes just like it to me. I’ve purchased it more times than I can count!