I'm truly disappointed in the new "I Can't Believe It's Not Butter." I loved that product before it got changed. Now it has no flavor at all. Like another reviewer said, "It tastes like yellow lard!" I won't buy it ever again.

I alway buy this margarine product. It has a great buttery taste, works well when frying, cooking or baking. I wouldn’t change the flavour in any way, why mess with what is already good. The margarine also freezes well so I never run out.

Our home only uses ICBINB. We can't find a creamier, better tasting butter to please our household. Always a consistently tasty product for any needs that you have in baking, toasting, etc.

When we brought home the new packaging I didn't think much of it, but when I used some, it tasted horrible, no more flavor, more like eating Crisco. Please change it back as I will not be buying any more until then.

The entire family uses I Can't Believe It's Not Butter. Taste is great, spreadable and no trans fats or anything that we don't want in a product. We always have the original on hand.

I can believe it isn’t butter, but it is just as good - in fact I like the flavor better! One thing that I really like with this brand is that it actually melts! We will continue to purchase!

I have been using I can't believe it's not butter for years, it a great substitute for butter, hard to tell the difference, I use it for everyday cooking, it's real good on baked potatoes, it melts quickly and it's not as fattening as real butter

Can’t even tell you the last time I bought real butter. The taste of this is to die for and it’s so soft! No waiting for butter to soften. Spreads like a dream

[This review was collected as part of a promotion.] I recieved a free sample and I am hooked! It tastes just like stick butter but is much more light and fluffy...def more kid friendley...as my daughter likes to spread her own.

[This review was collected as part of a promotion.] Got a sample through Smiley360 and was pleasantly surprised that it tastes more like butter than ever. It tastes like a guilty pleasure you don't have to feel guilty about!