I have always purchased this spread but the new packaging is great! It just looks great on the table in the morning rather than the previous round tubs.

Why is it when companys such as yours have a great product you decide to change!!!! Now I won't buy your margarine~ its bland and tasteless~ bye bye buttery taste~

With the new tub design it is easier for me to grip. I have arthuritus so this is a problem with the round containers. The new formula is easier to spread and tastes great!

IHATE THE NEW TASTE. I have used this product every since it came out. Absolutely loved it. I did not know you had changed it, but knew the first taste. Will not buy it anymore.

So sorry that the ICBINB recipe has changed. Absolutely tasteless and has a greasy feel in the mouth. I threw the tub I bought out. No one in the family liked the "new" ICBINB.

I like the texture and flavor a lot. It has always been the only spread I buy. Of course, the price has gone up and the tubs are smaller. This is the only reason ICBINB didn't get 5 stars from me.

I am proud to say that your product in great for those of us who manage our diets to be healthy. I enjoy having the butter flavor that you offer on pancakes and corn and such without the added unhealthy risk!

[This review was collected as part of a promotion.] I Can’t Believe It’s Not Butter has a great butter flavor with out all the fat and calories of traditional butter.

You know what? I can totally Believe It's Not Butter. It's an odd flavor of margarine with butter essence. I am just not a fan at all. If I'm going to put butter flavored something on food it's going to be straight up butter.

This is my go to product! I absolutely adore the flavour! We use many different versions of the I Can’t Believe It’s Not Butter brand. I would highly recommend! The ingredients are also very transparent, which we enjoy.