I have used for your product for many years and my family will have nothing else, but we all agree, the square container is not a durable as the original round container. Please revisit the square container decision. The lid is too flimsy.

Hey guys, what did you change in your ICB? It tastes really horrible. Almost like some type of inedible fuel. We have both ICB tubs we bought from 2 different stores that just taste different in a horrible way.

Used the original formula for years. Loved it. Purchased the new formula in the square package. One taste and it was thrown out. I will just use butter if this is the only alternative.

I hate the new formula and will never buy it again after only buying the round tub since it came out. I hope its like when they changed coke then realized their mistake and go back or at least make the old one available too.

I've always bought 'I can't believe it's not butter',but the good taste is gone since the 'new recipe'. I appreciate no GMO's, but not the new taste or the new higher price.

[This review was collected as part of a promotion.] The new "I can't believe it's not butter" is delicious and healthier than the original. I even think it tastes better that true pure butter.

This is a household staple when we are cooking when we want to put on some toast, overall a great flavor and quality. There are better options in the market but with the price and quality of this product, this is honestly good enough for us.

[This review was collected as part of a promotion.] I Can’t Believe It’s Not Butter has a great butter flavor with out all the fat and calories of traditional butter.

It has a different taste to me. I actually do prefer the new packaging though for some reason it fits better in my refrigerator too, almost like it gives me more room

Didn't realize that the product had changed. I thought it was just new packaging. I noticed a difference when it was melting in my pan. Noticed it seems a little more "buttery" if that's a way to describe it. It's still our brand of choice.