We have used ICBINB for many years. The label is correct. It tastes like real butter. Even better, it is easier to spread than butter. We also use it in our favorite recipes when butter is called for.

[This review was collected as part of a promotion.] This is great, good taste and easy to spread especially for our younger grandchildren who want to be independent!

I use this for cooking, especially when making grilled cheese! It is so easy to spread, especially on soft bread. I always keep one in my fridge. Tastes pretty close to actual butter

i bought this wonderful spread to try to help lower my cholesteral it worked its delicious and i can even bake with it i amazed of the creamy satifying texture so silky spreadable and lusious melt in my mouth a great flavor experiance

I use this product every day and for most every meal. I feel that it's a healthy alternative to butter and the taste is delicious!! The new packaging fits so much better in my frig, too.

This is my go to butter! This tub lasts almost an entire month and I cook almost everyday. It's creamy and smooth and the taste is great, can't believe it's not butter!!

I can't believe it's not Butter is the closest tasting to real butter that I have ever had. It has a very good flavor and can be used in all the recipes that call for butter. It is a really good product.

[This review was collected as part of a promotion.] The new I can't Believe it's not butter tastes amazing!And you don't have to feel guilty about spreading it on your favorite foods like a yummy toasted english muffin.The possibilities are endless!

[This review was collected as part of a promotion.] The texture and flavor adds a great time to anything you use the I can't believe it's not butter original spread. It makes breakfast enjoyable again and not just an everyday blah experience

I have frequently purchased ICBINB In the past, and will continue to do so in the future. This spread is so creamy, rich, and full of flavor. I look forward in the future to trying the olive oil variety. You have to try it!