Have been using I Can't Believe It's Not Butter for many years and have enjoyed the original flavor as well as new flavors produced over time. You cannot go wrong using this product. You'll love it's creamy buttery taste!!!

I have been using I can't believe its not butter for years. Yes I have tried others but I always find myself coming back. I love the taste and my family agrees that this is the best.

Original I can't believe it's not butter is good. I really like the flavor. An advantage of this product over real butter is that it's easy to spread.

Delicious, versatile, I Can't Believe It's Not Butter Original Spread! Wonderful for breakfast, lunch, dinner and snack time. A product you can rely on.

This butter does have a good butter taste. It is just to me another butter product on the market. I didn’t find anything remarkable about it. I do use it and will use it in the future. The price is comparable to others. It is a good product.

I absolutely love the taste of this product. The flavor is great and it spreads smoothly. I like to eat it on crackers at night while relaxing to my favorite tv show.

I like using this butter on just about everything that takes butter! My favorite thing to make is a nice grilled cheese using this butter. It gives it such a good flavor!

We have been using ICBINB for over 20yrs. It was first recommended to us by a friend whose heart Dr. said it was the only spread he could eat after his heart attack. We love it and use it all the time because it tastes great.

ICBINB is easy to spread straight out of the fridge. I love the creamy texture and buttery taste! I feel great knowing this is a much healthier alternative than butter to serve to my family! Perfect for toast and baked potatoes!

I always used this. Seems like something changed. I don't taste the salt at all. Does the orginal have no salt? I don't taste butter either. Taste like melted nothing on my toast. :(