This is the “butter” my boyfriend and I use in the house. It doesn’t give either of us any tummy issues and tastes delicious. I can’t believe it’s not butter!

Yes, it's a new tub and a new taste. It's just my opinion, but I don't care for it at all. I like the former flavor. I don't know what they changed, but I just don't like it

This is a great butter alternative. I really can’t believe it’s not butter. I do not think it is much healthier. It is pretty accessible and available in most grocery stores.

My family loves the new I Can't Believe It's Not Butter. It's smooth and creamy texture seems to just melt easily onto our foods. We can't wait to try the other spreads!

The smooth creamy texture is what I love. It’s very light and goes perfect with anything. I’ve been using this brand for a while and i think it’s great

I don't know why you changed the Original Spread - product and packaging. Really don't like the taste or texture. I haven't been able to make a decent grilled cheese sandwich for my husband.

We tried this new recipe at our Thanksgiving dinner on our rolls, and I have to say the rolls were the best thing about the meal! The new recipe is softer, and the taste is creamy and absolutely wonderfully delicious! Please don't change it back!

Usually when I hear that something has been "improved" I think "Oh, no! They've gone and ruined an already perfect item!" But you Surprised me! I already thought ICBINB was perfectly the best! But, I tried it and you've tweaked it BEYOND PERFECTION.

I love I Can't Believe It's Not Butter. It is my favorite substitute for butter. It is tasty on everything and is especially good for baking. I have been using it for years and have never stopped recommending it.

New taste is very disappointing. Purchased three tubs, but can't see using them. Will try another brand. You never should have changed a previously great product.