I have been using ICBINB ever since came out. This is best butter taste without all the Fat and other ingredients that others use. I use this in most the foods I make and will continue to. Try it. You probably will like it!

This is a good product, it’s affordable. It tastes good and goes well on stuff as it does taste close to butter. I do prefer becel over this brand tho

I think the vinegar is the reason why most people don't like the flavor. I think the buttermilk should be added back. It's what really made it taste like butter.

I've been using this product for a couple of years now and always enjoyed it but my husband only recently started using it after running out of actual "butter" and now he prefers I cant believe its not butter.

[This review was collected as part of a promotion.] I really enjoy the taste of this product. It's texture is smooth and easy to spread and the taste is great. I will continue using this product.

As someone who grew up eating butter, then margarine, I believe I've tried them all. Once I started grocery shopping for myself I decided to try I Can't Believe It's Not Butter. I've been using it ever since.

I love how ICBINB tastes so good! It's the only brand I will buy. It tastes so much like butter that other brands just don't measure up. My whole family is hooked on ICBINB and we use it for cooking and baking also.

Definitely my go to butter. Use it for everything!!! Highly recommend it! Super delicious! Use it too cook or just snacks like on bagels or toast...pancakes anything really. Price it great too.

[This review was collected as part of a promotion.] I received this product free, I must say that the taste is not quite as buttery, but I like the fact that there are less ingredients.

I have used your product since you introduced it. Whatever you changed to appease the masses (?) . . . I can't believe it's not . . .edible. I know loosing one customer will not hurt your company, but I just wanted you to know.