My husband is a serious butter lover ... however butter is very expensive , so one day I bought "I Can't Believe It's Not Butter" and drenched his potato in it. I've been buying it ever since. .. That was 15 years ago. Need i say more?

You've lost me as a customer... This new recipe is inedible and I'm throwing out a huge tub of it. It tastes more like low fat sour cream than butter. I'd fire your taste tester.

The new ICBINB is nowhere near as good as the old one. The new one pretty much tastes like many of the other brands. Since I can't find the original old one anywhere I guess I will be (reluctantly) going back to butter.

ICBINB has done a nice job updating their products and making them easier to use. I used to put out the tub to warm up before I used it but that isn't necessary now. Good Job!

This new formula is not nearly as good as the old was. The taste is off and the consistency and melting process is terrible. After many, many years of using this product, we will no longer be doing so. Very disappointing.

I liked the original taste, but new formula that’s in the new slightly larger package has an aftertaste that I don't care for. It’s enough to make me change brands. Just can’t leave a good product alone!!

I have been buying this for many years. We love the taste and are happy with the nutritional content. Recently I went dairy-free and I am glad I could keep this in my diet!

I have been using the spread for some time. But the recipe has changed - AND I DON'T LIKE IT! It's softer and I have seen oils in the container. Also the calories and fat are less. I can buy a cheaper brand with the same flavor.

I love using this butter on my corn, on my toast, on my bagels, pancakes and of course on my crackers. It has a great taste and the softness of it I just love because it's so smooth and creamy.

I will not be buying it anymore. I've been using it for several years, and wish the taste had not changed, but it has. Love the spread ability but, not the taste anymore. Something is definitely off in the ingredients now.