This is the only product I will use for my bagels, toast, potatoes...anything that requires butter. It has such an excellent flavor. It tastes just like butter.

Don’t know what you have done to the recipe but I have used this product for years and I’ll now be changing. The taste is horrible and it no longer melts in a pot or on warm food products. Disappointing!!

I always love a product that combines great taste and value for my money. The best thing about ICBINB is the fact it does not separate like some of the generic brands do.

This is a great product without all the bad things that are in butter. It is one of the things the butter lovers and the non butter lovers in the family agree on.

I love this butter a lot and it is a little bit on the pricier side just because of the name and I think because of its reputation now. It has a good name and good company and I definitely recommend this butter to others.

The new I can't believe,I so creamy,it's almost like its melted,we thought our fridge wasn't Geting cold enough,but that was not the case,it's just so melty.. I did like the consistadey of the old product..it's just to creamy

The first time I tried ICBINB I was hooked! Compared to the tasted of real butter it's impeccable and the price, well if you want the taste and don't want all the fats it can't be beat. Cooking with ICBINB is a pure joy.

[This review was collected as part of a promotion.] I love the taste and what could be better than eating something healthy for you! Try it and you wont be disappointed!

The new formulation has too much water-- it's very soft at room temperature, and it just leaves me with wet toast. It's easy to see that the company is saving money by mixing in more water.

[This review was collected as part of a promotion.] I am a big fan of butter but this is a great comparison. The free sample allowed me to.experiment with different uses and this.product passed all tests. It is tasty and versatile.