[This review was collected as part of a promotion.] I thought this was pretty good. It brought back memories for me because this is the only type of butter we used when i was a kid.

I alway buy this margarine product. It has a great buttery taste, works well when frying, cooking or baking. I wouldn’t change the flavour in any way, why mess with what is already good. The margarine also freezes well so I never run out.

I love I Can't Believe It's Not Butter I've used the product since it originally came out the taste is great I use it for baking an love it on bread it taste just like butter and its easy to spread.

a staple in my home. my favorite butter substitute, it taste just like butter. and truly, couldnt believe it aint butter when i first had it. its super affordable and a healthy option.

I have tried all brands of butter spreads ,but Hey when it goes on my bread or muffins it had better be ( I can't believe it's not butter that's the one for me !!

This really has great taste and consistency. It is not greasy like some margarine. It is especially good when melted on pancakes, corn on the cob, and grilled cheese sandwiches. Almost as good as butter, but better for you.

Purchased ICBIB off and on for a while. Received a sample I the mail and really enjoyed it. I will switch back permanently. Really liked cooking with it and it was wonderful as a spread.

ICBINB is wonderfully delicious for mornings, mid-day and evenings! I use it on mashed & baked potatoes, all kinds of breads & rolls, veggies, and I bake my pound cake with the ICBINB sticks!

I been using I Can't believe it's Butter for years and find the flavor really good. I even use their cooking bars and it works great. I recommend this product.

no pics no video... do not do this type of review... but love 'I can't believe its not Butter'... I get my butter taste with out the high cost and cholestraol found in butter...