Well coming from a real butter user. This is not that bad. Does taste a little like margarine still but has a creamy taste like butter. It is cheaper then butter and maybe a little healthier. But I'm still buying it.

We have always loved I can't believe it is butter but the new taste and the textured is wonderful. I love the taste of both of them that is why we have stayed using it as long as we have.

this is the best i have bought and it spreads good taste good and price is also good.you can not get a better brand then this try it and you will keep buying it

I love the taste of I can't believe its not butter!!! I use it in scrambled eggs to make them extra fluffy and delicious... Seriously the best "spread" on the market!!

You've lost me as a customer... This new recipe is inedible and I'm throwing out a huge tub of it. It tastes more like low fat sour cream than butter. I'd fire your taste tester.

I normally do not use anything but butter to fry potatoes and onions. With this, you can't tell the difference. My husband loves the taste. This is our choise for now on! It's creamy, spreads smooth and tastes like butter!

We just tried I Can't Believe It's Not Butter and we love it! I'd been using cheap stuff and it turned to water when used to sauté. This didn't turn to water. I tastes great!

When you changed the recipe you should have also changed the name to "I CAN BELIVE IT'S NOT BUTTER". You made it you like it you can eat it, I'm going back to REAL BUTTER .... Thanks for ruining a once great poduct!

Can’t even tell you the last time I bought real butter. The taste of this is to die for and it’s so soft! No waiting for butter to soften. Spreads like a dream

I have been using I Can't believe....for years. I usually use the spray and to me it tas tes a lot like butter with very few calories. Now that I have tried the tub I like it just AS well. Excellent taste!