I love Butter. My wife does not like Butter. We are both pleased with the taste of I Can't Believe It's Not Butter. We've tried many other brands but ICBINB is the best! It's mild for my wife but still very flavorable for me.

I love this butter a lot and it is a little bit on the pricier side just because of the name and I think because of its reputation now. It has a good name and good company and I definitely recommend this butter to others.

Our family loves I Can't Believe It's Not Butter. I was a bit worried when I saw the newer packaging, but it's wonderful and I think the newer packaging even fits in the refrigerator small spaces better! Thank you for a great product!

My daughter is 16 and has loved this product for most of her life. We hate the new formula. It doesn't melt, the taste is not good and we will look to switch to a new product. It has a greasy consistency.

We have used ICBNB for years (switched from butter) and enjoyed using it. The new version tastes like OLEO of old...when I was a kid...greasy! Doesn't melt in the frying pan or on toast. What a disappointment! We'll be changing asap!! Bye ICBNB!!!

I like that this product is easy to spread and it taste just like butter but is healthier for you .It’s cheaper than butter but not as cheap as the store brand .

[This review was collected as part of a promotion.] This is a great tasting alternative to butter it has a great taste and is made with natural ingredients.! the whole household loves it would I highly recommend this product to others !

[This review was collected as part of a promotion.] This tastes just like real butter to me. What I like most after the taste is how easy it is to spread. I eat a lot of toast and hate waiting for butter to soften. Excellent product.

You couldn’t believe the rich and creamy taste then, you can’t believe it now. And since it’s made with real, simple ingredients it’s more unbelievable

[This review was collected as part of a promotion.] Just started using this product and love it. It tasted great spread on a bagel and added good flavor to our grilled cheese.