One of the best margarines/non-butters, in my opinion. It really does taste just like real butter, but melts and spreads much easier. I definitely recommend.

We started using this product a couple years ago as a calorie cutting tool. Well not only did we love it the kids did too . Our youngest especially loves the spray version for his veggies

I love this brand because to me it tastes even better then butter! It melts fast and is delicious in foods as well as on toast. One of the best not butter , buttery tasting fake butter lol.

We use this product and it's okay, but the one thing we've noticed is when it's put on hot toast, veggies, etc., it doesn't melt. That may be a good thing but I would like to know what is in it that causes it to hold up under heat. Thank you.

Very easy to spread on bread and tastes great. I have always liked this as an alternative to butter (though I do use both). The flavor seems even better now.

Best tub of butter. I prefer butter like this it’s a lot more and easy to spread on your roll or waffles easy for kids to use as well. It taste really good too. I would definitely buy again.

This new formula is not nearly as good as the old was. The taste is off and the consistency and melting process is terrible. After many, many years of using this product, we will no longer be doing so. Very disappointing.

Thought it was just me, but I do not care for the New simple recipe ICBINB. I t used to stand apart in taste from the other spreads and now all it does is give me the opportunity to buy whatever brand.

I can not add photo as I do not know how. Overall it is a good product and I will continue buying. I may even try one of the other varieties instead of just the one.

This really does taste like butter. I use it to make everything from grilled cheese sandwiches to chocolate chip cookies. All the taste without the fat of butter.