Nothing will ever replace the original I can’t believe it’s not butter! I literally can’t even use any other type of butter because other kinds just tastes weird to me. Original ALL THE WAY!I Can't Believe It's Not Butter!

I used to be a "nothing is better than butter - period." But, having tasted this, I did say "I can't believer this isn't butter. All others' spreads do not come close. It's made a "believer" out of me!

First it was toilet tissue. Then it was ice cream and now it's ICBINB. I used to buy the largest tub. Now the company expects me to buy a smaller size. So I walked away from it and ICBINB lost a another customer.

i love this! it still amazes me how this product was created but i’m so happy it was. it’s a much healthier substitute for actual butter so i don’t feel guilty using it whenever i’m making a recipe or topping it on toast!

I use this instead of butter because it’s cheaper, and easier to use. Of course you can’t use this as a substitute when baking or for certain recipes, but overall it’s a great alternative. It has a high smoke point so it’s great for making eggs.

[This review was collected as part of a promotion.] Absolutely love I can't believe its not butter! My husband and children will not use anything else!

My favorite margarine product. Grew up eating this and it is still the best in my opinion. Easy to spread and has a great taste. I don’t use for baking purposes.

We definitely prefer I Can't Believe It's Not Butter to any other spread products and have actually put it in a dish without the packaging and everyone thought it was a special spread I made!

I have been enjoying your original spread for quite a few years now, and I find that your newest changes in recipe is even better then before. Thank you for a delicious tasting spread.

I have purchased this product since it came out. Husband says that since the change of formula the margarine seems to be alot softer then before.Not like the butter consistency.