We always a tub of it in the fridge for pancakes! Pancakes can be heavy with syrup and whatever toppings but this is creamy and yummy and way healthier I find

[This review was collected as part of a promotion.] The original spread has been a household item for a long time. It goes great with anything and is a staple in my kitchen. I couldn't get by with out It.

[This review was collected as part of a promotion.] I'm kind of a butter snob, but I made rice krispy treats with this and it was absolutely delicious!

It's a great butter but the guy in the commercial with the long hair isn't the reason I buy it, you should use a more realistic commercial just saying, love the butter though

The next best thing to real butter without the fat. I love to cook with I Can't Believe It's Not Butter because the name speaks for itself. My food tastes like I cooked it in real butter but I can feel good about what I am eating as well.

This product is best for camping, as it comes in a protective easy to move around container! Never leave for a camping trip without this! It is a necessity!

I Can't Believe It's Not Butter is the best around. It is the only brand that my husband will use and is a great addition to food when cooking and/or baking. Great product!!

this new formula has lost it's butter flavor (what originally made me switch). Not able to freeze, and a package that is flimsy and does not seal correctly. There goes second use advertising. I'll be going back to butter.

I have been using ICBINB for many years now. I always buy it and it is the only margarine spread that I purchase. I buy it because of its great taste!

What happened to the buttermilk that used to be in there. I have used this product for over 20 years. Does not taste the same. Want my old taste back. Doesn't spread as we'll either