I have tried many margarines and always end up buying I can't believe it's not butter. I love the buttery taste and the creamy texture of I can't believe it's not butter. I love it so much I will even buy it without a coupon!

I love this product. I use it all the time instead of butter and it works great. I know I’m saving on cals but not sacrificing taste. Always have this in our home and will continue to purchase

I cook with this and we use it on bread and vegetables. We have not bought butter or any other brand in 5 years. It spreads on smooth and gives our food a tasty touch.

Are use this for cooking and also just on toast and bread. The flavor is exactly like regular butter but it’s a little bit better for you than regular butter is. This is definitely the best brand in my opinion

I haven't purchased anything but ICBINB in ten years and am not disappointed in the least with the "new" version. I will continue to purchase this for the next 10+ years and encourage my friends to do the same!

I have tried this at a friend's because that is what was available. I definitely prefer real butter but his was not that bad for not being the real deal. I gave it a low rating because it's not real butter and I really did not like the taste.

[This review was collected as part of a promotion.] This is great, good taste and easy to spread especially for our younger grandchildren who want to be independent!

I have been buying this product for 15 years and loved it. But you changed it to something that is tasteless, won't melt on it toast , oily mess. I will e shopping for a new product. .

[This review was collected as part of a promotion.] Overall completely impressed with your product. Only downfall my husband prefers another brand to melt on popcorn

I am not a fan of this butter, in fact I refer to it as “I can’t believe that they are trying to pass it off as butter.” It has an artificial taste to it that is not appealing. I would rather do without if this is the butter offered with dinner.