We have used the original I can't believe its not butter for a lot of years. This product is great for everything and anything you want to use on or in. It has a great flavor that we love.

I do like real butter but if buying marg, this is the only brand I buy. Considering I'm frugal and not brand specific unless there is a reason, that says ablot!?

[This review was collected as part of a promotion.] I received a free same of I can't believe it's not butter from smiley 360. I love this product. It taste just like butter. I have been purchasing this since. I highly recommend this product.

[This review was collected as part of a promotion.] I love this spread! It is always creamy and rich. I love that it remains soft enough to take out of the fridge and use on bread. It tastes just like butter and my entire family loves it.

New formula tastes very bad. After years of using the original, and after trying many other margarines to begin with and choosing ICBINB, will be switching, maybe back to butter. I guess New Coke syndrome strikes again.

USED TO LOVE THIS BUT NOT ANYMORE!!! THEY CHEAPENED BY NOT USING BUTTERMILK IN THE INGEDIANTS AND THEY HAVE RUINED (TOTALLY) THE TASTE!!! WE WILL NOT BE BUYING THIS ANYMORE AS ITHAS A CHEAP OILY TASTE.HORRIBLE PRODUCT!!!!!!!!!!!!!!!

[This review was collected as part of a promotion.] After replacing the other guys stuff in all my cooking, even my kids are happy with the difference! More buttery flavor and less "oiliness".

I like "I Can't Believe It's Not Butter" because I use it so many ways; for breakfast, lunch and dinner. I'm sure if you try it, you will agree with me that you, TOO, can use it ALL day long !!!!!!!!

ICBINB Is the only spread we buy. It is so smooth and easy to spread on bread and toast. It taste's incredibly great.I use it in everyday cooking and baking.

The name says it all because it tastes just like butter! It is rich and creamy and it spreads super easily. I buy this just about every week when I get groceries. I recommend it!