This is a household staple when we are cooking when we want to put on some toast, overall a great flavor and quality. There are better options in the market but with the price and quality of this product, this is honestly good enough for us.

I love this product. I love the rich creamy taste of this product. I have used this product for more than a decade. I use this product whenever a recipe calls for butter or margerine.

I enjoy this product on many different types of foods. It’s so versatile. The flavor is amazing and the texture is smooth and creamy which makes it easier to spread. Would highly recommend this product.

Not only does it lack taste, it will not melt ... only lumps up when mixed into hot food or put on toast. A disaster! We are looking for another brand, even though we've used this brand for many, many years.

We love I cant Believe its Not Butter. The rich creamy flavor makes the taste buds go YUMMY! Always have one in the freezer, just in case we run out. I do a lot of baking, and the flavor is excellent in everything I make

We have used ICBINB for many years. The label is correct. It tastes like real butter. Even better, it is easier to spread than butter. We also use it in our favorite recipes when butter is called for.

I use this when I’m trying to cut back on a little bit of fats. It’s so good and i honestly don’t taste any difference from this and real butter for normal every day cooking

The new formula, without the cream, burns faster, smells different , tastes cheaper, spreads too fast, costs more, and overall has lost a customer...me.. going anywhere else for good flavor and cookability.

I understand cutting costs on packaging, but when the lid pops off as you grab the tub from the 'frig...not good. Otherwise, will continue to buy, still prefer over any other brand.

I have used I Can't Believe It's Not Butter - Original Spread, since I first saw it in the grocery store. I had been a real butter user until I tried ICBINB. There is no way I would ever change back to butter or any other brand.