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Customer reviews for I Can't Believe It's Not Butter Original Vegetable Oil Spread (45 oz., 2 pk.) for
I Can't Believe It's Not Butter Original Vegetable Oil Spread (45 oz., 2 pk.)
4.1 out of 5 stars
stars4,063 ratings3,941 reviews
  1. 5 stars65% (2,626)
  2. 4 stars15% (594)
  3. 3 stars4% (150)
  4. 2 stars3% (109)
  5. 1 star14% (584)

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Showing 1,501-1,510 of 3,941 reviews
Jan 24, 2018
WendyC0528
1 out of 5 stars review

Size of continer

[This review was collected as part of a promotion.] I enjoy ICBINB. Is there a continer 15 oz. & the other 65 oz. Please have a size between 30-36 oz. Thank you.

Review from icantbelieveitsnotbutter.com
Helpful?670O7M4210NA13594011152
Feb 12, 2015
Joxie
4 out of 5 stars review

Taste!!

I searched for a margarine that tasted the most like butter and this is the closest I have been able to find. I have been using this product for almost 10 years.

Review from icantbelieveitsnotbutter.com
Helpful?670O7M4210NA13594011152
Feb 10, 2015
sydne58
1 out of 5 stars review

What have you change ? the taste is terrible.!

I have been buying this product for years,when the new tub can out the good taste left.I use this product in all my baking and have seen a difference in that.I will no longer use your product...Back to real BUTTER and it's taste....

Review from icantbelieveitsnotbutter.com
Helpful?670O7M4210NA13594011152
Feb 3, 2015
Mickey
5 out of 5 stars review

Taste is Great!

[This review was collected as part of a promotion.] I really enjoy the taste of this product. It's texture is smooth and easy to spread and the taste is great. I will continue using this product.

Review from icantbelieveitsnotbutter.com
Helpful?670O7M4210NA13594011152
Nov 16, 2014
Janie
1 out of 5 stars review

sad about taste

I have always used "I can't believe it's not butter". I am very sad that it DOES NOT taste like butter anymore. To me, it taste like oil. I liked the old one better.

Review from icantbelieveitsnotbutter.com
Helpful?670O7M4210NA13594011152
Apr 17, 2025
Angie66
2 out of 5 stars review

Something changed

It used to be my go to product. I like it better than butter, however, I don’t know what has changed, but the tub and sticks are both terrible. It smells bad and tastes even worse. I will no longer buy it.

Review from icantbelieveitsnotbutter.com
Helpful?670O7M4210NA13594011152
reply from I Can't Believe It's Not Butter!

Hi, there! We’re sorry to hear this and appreciate you bringing this to our attention. Please reach out to our customer service team with this information—we’re happy to take a closer look and make things right: https://www.florafoodgroup.com/contact/

May 14, 2015
brendabill
5 out of 5 stars review

Great Taste

I only buy ICBINB and I use it daily by adding it to mashed potatoes, baked potatoes, rolls, breads, and vegetables. I also use the spray for certain vegetables and the sticks for baking and I never buy butter or regular margarines anymore.

Review from icantbelieveitsnotbutter.com
Helpful?670O7M4210NA13594011152
Dec 19, 2014
Bugsie
5 out of 5 stars review

healthy choice

my wife and i are in our 70's and we have to watch our sodium and carb intake. i can't believe it's not butter meets our standards,especially the spray we have used it since it's inception and it taste just like butter

Review from icantbelieveitsnotbutter.com
Helpful?670O7M4210NA13594011152
Dec 25, 2014
jimmyjam
1 out of 5 stars review

Bad choice

New formula tastes very bad. After years of using the original, and after trying many other margarines to begin with and choosing ICBINB, will be switching, maybe back to butter. I guess New Coke syndrome strikes again.

Review from icantbelieveitsnotbutter.com
Helpful?670O7M4210NA13594011152
Mar 29, 2015
sjohnson
1 out of 5 stars review

Different taste

I don't think the new "original" ICBINB tastes like it used to. I used to love it and now it just tastes different...not as good as it used to. I liked the taste of the real original in the round tub.

Review from icantbelieveitsnotbutter.com
Helpful?670O7M4210NA13594011152