I use this product every day and for most every meal. I feel that it's a healthy alternative to butter and the taste is delicious!! The new packaging fits so much better in my frig, too.

[This review was collected as part of a promotion.] best product of its kind the best spread for the money been using for as long as i can remember tried other kinds they were not as good

I love this spread. I substituted my regular spread with I can't Believe... For 1 week. My family didn't even notice. Great taste, bakes and cooks great, just like real butter.

WE HAVE USED ICBINB FOR YEARS BECAUSE OF ITS GREAT BUTTERY TASTE. IT HAS THAT PERFECT CREAMY SOFT TEXTURE TO SPREAD ON ANYTHING YOU LIKE THAT BUTTERY FLAVOR ADDED TO.

This is an excellent creamy, smooth textured spread. There is a nice selection of flavor varieties, too. Easy to spread right out of the refrigerator and creamy texture with a great flavor and added health benefits make this a great choice.

[This review was collected as part of a promotion.] Great taste and it spread so easy right out of the fridge! Great for using in a pinch when you don't have time to allow other spreads to warm to room temperature.

This is the one "butter" product that is in our fridge at all times. Love the flavor, texture and spreadability - and we've tried different brands but always come back to ICBINB.

The taste of butter that is so easy to spread my kids are able to use it without making a mess! It melts so nicely on warm biscuits and corn bread, yum

[This review was collected as part of a promotion.] The name of this product is very correct. My family loved the taste. At first they were skeptical about trying this, but the taste won them over.

Not sure what you changed but I will no longer use this product...would rather use "real butter" then something that won't even melt on toast...disappointing!