I switched to your product many years ago. I love it as it really has a buttery taste as advertised. Will not use anything else. Use the tubs on bread and the sticks for baking.

[This review was collected as part of a promotion.] Got a sample through Smiley360 and was pleasantly surprised that it tastes more like butter than ever. It tastes like a guilty pleasure you don't have to feel guilty about!

Usually when I hear that something has been "improved" I think "Oh, no! They've gone and ruined an already perfect item!" But you Surprised me! I already thought ICBINB was perfectly the best! But, I tried it and you've tweaked it BEYOND PERFECTION.

[This review was collected as part of a promotion.] although the flavor is good ,way too expensive for my household. It's almost triple than what I pay for my usual spread.

I've been buying I Can't Believe It's Not Butter for many years! I enjoy the creaminess of it and the smooth easy to spread ease of using it. It is a great substitute for actual butter but with the REAL butter taste!!

[This review was collected as part of a promotion.] I can't believe it's not butter is very tasty,yummy and i love to cook,bake etc.. with it,the spray bottles are very convenient especially on the corn n the cobs,wouldn't buy anything esle

I use ICBINB in everything I make-from French Toast to cookies to mashed potatoes to..... The list is endless. Whatever you need butter in the recipe, you can use ICBINB!!

I have used this for years I absolutely love it the taste does not even compare to other margarines out there not to mention the price is great plus the empty containers I use for everything to storing things in

[This review was collected as part of a promotion.] I'd just like to say I received a tub of ICBINB and our family loves it! The spread is smooth, creamy. My kids even like it on their toast every morning and comes in a a variety of sizes.

Not happy with the new formula. It doesn't melt onto toast or veggies, but sits there in little yellow clumps. not appetizing. We are looking for a new margarine.