I have been using this product and the spray "I can't believe it's butter" for years. It tastes just like any margarine and gives no calories, which is for me. Sometimes you'd think just because it says 0 calories or tastes just like butter it may taste artificial, but this product is simply great! no other words can say so much about it!

[This review was collected as part of a promotion.] I really enjoyed this product & was wonderfully surprised to see how versatile it was to be used in any recipe I tried. It didn't change the taste, only enhanced it. I also let other family members try it and all agreed that it was a great product and we will be definitely purchasing this and replacing out other butter product from now on!

It is very difficult to believe it is not butter. The taste is right on the money. The only thing I do not use the product for is baking, but we do use it on baked goods. And I vey much like the tub packaging. Very easy to snug it in anywhere in the fridge.

Seems watered down and thinner.Texture has changed for the worse,soaks into the bread with moisture.Will not buy any more of this NEW product.We are disappointed.Country Crock butter is our NEW butter from now on.Change is not always good for a product that has been around a long time.Cutting costs with more water also cuts customers.

[This review was collected as part of a promotion.] I received a coupon to try this product for free from Smiley360. I got the tub and tried it on toast and to make eggs and in a recipe for cookies. I have to say I was really pleasantly surprised at how good it is!! I have never been a huge fan of "butter substitutes" but I am truly convinced now! It really does taste like butter and it worked well in my recipe! Plus the fact that it has no artificial attitves is really great! I will now gladly be using this and thoroughly enjoying my healthier choice.

[This review was collected as part of a promotion.] I received a free product for the purpose of my review. Opinions are 100% my own. I was a little skeptical but I am now a believer. I used this in my stir fry mix as well as in my cinnamon swirl pancakes and I could definitely taste the difference. It was WAY better than I had expected it to be. My pancakes had a nice lightly buttery flavor without being overpowering not to mention much better health wise. I will definitely continue using this!

[This review was collected as part of a promotion.] I received this for testing through Smiley360. I like that its easy to spread and tastes great. It can be used in recipes for a great buttery taste. Its not salty. I like the packaging its eye appealing.

I have been buying this product for 5-6 years; and recently they changed their ingredients and I’m so sad. I am autistic and I have a specific diet I eat every single day. And now they’ve changed the taste to where I don’t even want to eat the same food. I’m so sad. It smells and tastes like a greasy filler. Why?! Please go back.

We have used ICBINB Lite for years and always thought it was the greatest thing out there, but this new recipe has absolutely no taste. It's just slimy yellow stuff. I haven't tried the full calorie one, so can't comment on it. This really upsets me, and I'm sorry, but I will be shopping for a new light spread. Even the competition has some taste. Bring back the original, please!

[This review was collected as part of a promotion.] I Can't Believe It's Not Butter is a great product. Our household usually only uses real butter but I received a free sample of this and substituted it with meals. My family loved it. It is smooth and easy to spread on breads and rolls. Will definitely buy again.