We have enjoyed I Can't Believe It's Not Butter for many years, it has been our spread of choice for as long as we can remember. NOT anymore. The recent change in formulation resulted in a spread that tastes like a spread and not a very good one at that. It is now very easy to believe that it's not butter because it tastes nothing like butter. We are now testing out other brands and will not be buying this anymore.

This was a great product. Used it for years. It says ORIGINAL on the package but if you read the ingredients it is completely different. saying original is misleading. It's nothing but water and oil. You cannot cook with it , especially in a fry pay all it does is evaporate and leave a slime in the pan. Put it on toast and it just sits there it won't even melt. It used to contain some cream. Now just water. Please do not say you made this better. You just made it cheaper and raised the price, plus a smaller container. We are going back to butter and use less but at least it will be a buttery taste and melt. Sorry you have lost a long time customer.

Eating at my godmother's house mostly every night in the early 80s, I saw she used this spread for everything, and her food was always delicious, so once I starting living on my own, I started using I can't believe it's not Butter, and have been using it ever since, which is over 25 years now. No matter what anyone suggest to me, I tell them "no", I'm very satisfied with my "I Can't Believe it not Butter", no matter how much it might cost at the time of purchase.

[This review was collected as part of a promotion.] I cooked for my small, butter loving family last Sunday and since we are all trying to live healthier, I decided to use my complimentary I Can't Believe It's Not Butter. It was a complete success! It was delicious! No one could even tell any difference, and the ones that did notice anything bragged about the change. We are Definitely believers and have completely switched! Received for free

I truly do love a nice spread on my morning toasted bagel, and nothing out there is as great as "I Can't Believe It's Not Butter!" It spreads easily, so you don't need to use as much, and it tastes so much like butter that I bet people in taste tests wouldn't even know the difference. It'd is definitely the best out there!

We have used your product for years and loved it. However, we do not like the new recipe and will find another product to use. It is too soft coming out of the refrigerator, does not melt on a warm edible (such as toast) as before, and does not taste as good. I would call it "I Can Believe It's Not Butter". Like the new Coke years ago, it is a failure.

I have enjoyed ICBINB for many years. Since your recent changes, I have tried both the original spread and the light spread. I am so disappointed. I begin my day with toast, and the new products absolutely do not melt when spread on hot slices of toasted bread. Nothing is less appealing on a slice of toast than solid spread. I have two new product brands in my refrigerator to give a try, as a replacement for a product that I truly enjoyed, until you changed it.

I have been a staunch supporter of this product my entire adult life. We always buy the "light" version. Love the taste and the way it responds cooking. I've tried others and found them kind of creepy when they won't melt. The new version of this product has left me so disappointed and I've only just opened the new packaging (don't like that either). The product is way softer, doesn't melt the same, and doesn't have the same butter flavor. New packaging is flimsy and awkward to open. Can't reuse it as Tupperware like the old tub. Butter is too soft and doesn't melt the way it used to. Taste is more bland than before. I like the previous slightly salty flavor. Tragically disappointed in a product I have never strayed from but might have to now. I really want the old stuff back!

I really like butter (I can't beliver it's not butter!!) is the perfect seasoning for children's dishes and family dishes: Cheap, delicious, easy to dissolve, no lumps. - For children, it can be used to marinate braised meat, stir-fry vegetables to make fried dishes, make cakes, fried rice, helping to increase flavor and easily absorb nutrients. - For families, all dishes can be easily seasoned for a delicious flavor. - Pure and natural: OMEGA 3 supplemented margarine products use 100% natural ingredients, ensuring high safety, suitable for everyone.

I've been using I Can't Believe It's Not Butter since forever. You say it's now new and improved but it is not. The taste is completely different. I now will have to find another kind to enjoy. Sorry. Wish you wouldn't have tampered with perfection! Curious as to what you actually did to change it. (Also the new tub top is too flimsy. Doesn't snap on good.)