[This review was collected as part of a promotion.] This new formula is fantastic! I love the fact that it's made with just a few ingredients. The creaminess makes it easier to spread, and the new packaging makes it easier to store in the refrigerator. Definitely, a two thumbs up!

Our family has been using I Can't Believe It's Not Butter for a really long time and will most definitely continue to do so. Even our kids like it, and that's saying something, especially since they are the pickiest people on this planet! Great stuff - keep it coming!!!

I am on my first small tub of your new revised product and I have to say I will not be purchasing this product in the future. I have been a loyal customer for many years, the only brand I used, until now. I won't bother to list all the reasons for my disappointment in your new product as they are the same as all previous negative reviews. Bring back the original product, why mess with success.

My family insists on I Can't Believe It's Not Butter! They love the taste and texture of the soft spread. When I try to get them to use stick butter or margarine, they will not give up their ICNBIB. They like it for breakfast, on toast, sandwiches, for dinner on vegetables and potatoes, and my youngest teenage daughter even right out of the tub eating it right off her finger!! My wife bakes and cooks with it, too. Thank you for bringing my wife & girls happiness, it makes smiles for me then, a!so.

[This review was collected as part of a promotion.] Thanks to smiley360, I recently got to test a tub of icbinb, for FREE! I'll admit that I hadn't used this brand in years, butnupon using it, I was surprised at how much I liked the flavor. I had the new original flavor, and used it on my daughters daily scrambled egg! Not only did I like it, but you got her seal of approval, as well. It was light and it did not leave that odd after taste in my mouth like some similar products do! This will be a regularly used item in my kitchen from now on!

[This review was collected as part of a promotion.] I had never used I Can't Believe It's Not Butter before, but I was sent a free sample and I am really impressed. It tastes great! It's soft and spreadable and works wonderfully to cook with. This really does seem to be the best alternative to butter that I've found.

[This review was collected as part of a promotion.] I received an opportunity to try this product for free and boy am I glad I did! I would pay twice the price for this product over regular butter any day! Its easily spreadable, tastes like butter, and better for you. I have put this to the test by cooking with it, using it to top off dinners (like bread and butter) and even baking with it! And everything turned out great! No one knew there was a difference! Now, I must say when it comes to baking, for special occasions I would continue to use unsalted butter only because I like to really monitor the the amount of salt that goes into my baked goods, but for every thing else, this is really a wonderful substitute.

[This review was collected as part of a promotion.] As an active blogger, I received this item for review purposes. Our family has been using I Can't believe It's Butter for years! We love it! It is great for cooking, spreading, and more. We primarily use it for cooking at dinner, although I use it on my toast in the morning. The taste is amazing, and I love that my kids eat it too! Even though they are super picky!

[This review was collected as part of a promotion.] I received a free container of I Can't Believe It's Not Butter to try for my review and I was very surprised. It was very good. It taste just like the butter I've always used if not better. I will be switching to this as my preferred brand.

What did you do to ruin a product I used exclusively since it came on the market??? WATER??REALLY?? Try spreading this on toast or add it to popcorn. It makes them SOGGY> It pops ans sputters ,splatters if you try to fry an egg. GOODBYE ICBINB- Hello Land'O Lakes. disgusted former user.