I've always been a champion of real butter. No substitutes! I decided to try the new I Can't Believe It's Not Butter on muffins (yum) and then put it to the test and used it in baking. I made a pound cake! The texture is awesome, the flavor is there, I'm really happy I decided to give it a shot!

[This review was collected as part of a promotion.] I have been looking for a product that still had the same great butter taste, but not all the bad things. I think I have finally found one. This product taste really good, no its not exactly like butter, but really, really, close. I liked how easily it spread, and how well it melted. This really is a great product. I am so happy I got try a full free sample courtesy of smiley360 just for giving feedback. This product is so good even my kids couldn't taste a difference.

I got this a week ago and I love it!!!!!!!!!!!!!!!!

This is the only soft spread l buy. We use it for everything!

The new product is not as smooth and butter tasting as the old recipe. It does not melt as well either. I really loved the taste and texture of the original. Maybe now I will eat less.

Love this amazing butter one of my favorite is really light and is affordable is great with toast is really good is perfect no need improvement have a butter taste but light is a great product

My family loves the taste of I Can’t Believe It’s Not Butter. We use this butter to cut down on cholesterol since my daughter has health issues. It taste just like butter and it is easy to use for multiple recipes.

I can't believe it's not Butter is the closest tasting to real butter that I have ever had. It has a very good flavor and can be used in all the recipes that call for butter. It is a really good product.

I've always purchased the product but I must say I'm not happy with the new taste. It doesn't melt on toast or anything else....Won't be buying this every again....Terrible taste

Love the taste have tried other brands but none can compare. Don't care for the taste of real butter any more, and the fact you can take it out of the fridge and use immediately. AWESOME.